NAWLA Virtual Roundtable Market conditions in the lumber and building materials industry are constantly shifting — and knowing how to communicate those changes clearly and confidently to customers is one of the most valuable skills a trader can develop. This interactive NAWLA Virtual Roundtable is designed for industry professionals who want to sharpen how they navigate pricing conversations, respond to supply disruptions, and maintain strong customer relationships even in uncertain markets. Led by a seasoned industry professional, this session will draw on real-world experience to explore how experienced traders communicate pricing changes, market shifts, and supply dynamics to customers. Participants will engage in guided discussion to share challenges, exchange strategies, and learn from peers navigating similar dynamics. This is not a lecture — it's a practical, peer-driven conversation designed to help you walk away with tools and language you can put to use right away.

You may be active on Instagram and Facebook, but if you’re ignoring LinkedIn, you’re missing a huge opportunity. LinkedIn is where serious business happens. In this session, Stefanie Couch will show you how to strengthen your personal brand, optimize your profile, and connect with the right people to grow your agency. Don’t overlook LinkedIn—learn how it can be a game-changer for your business. Key Takeaways: 1. Harness the Power of Personal Branding: Build trust and authenticity in your industry through a strong LinkedIn presence. 2. Optimize Your LinkedIn Profile: Learn tips to make your profile stand out and attract valuable connections. 3. Connect, Engage, and Lead with Content: Discover strategies for growing your network and establishing yourself as an industry expert.

Often, objections are the result of mistakes made in selling and can be addressed in a proactive way by learning how to sell properly. It's amazing how far learning to create trust and urgency can get you when you want to reduce the frequency and potency of objections.

Join James Olsen as he covers different strategies to sell in all markets.

In this session, James Olsen of Reality Sales Training helps us navigate through how to reach and sell customers in the digital age.

Join the owner of Reality Sales Training, James Olsen, on this psychological take of sales, because if you can understand your customer; you can understand your role in the sale.

Between different work lifestyles and environments and a sense of unpredictability within sales, it can be tough to navigate the world of prospecting. Join the owner of Reality Sales Training, James Olsen, for a two-hour webinar.