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  • The Risks, Realpolitik, and Economic Impact of U.S. Trade Policy
    Contains 1 Component(s) Includes a Live Web Event on 04/15/2025 at 12:00 PM (EDT)

    Trade and tariff policies between the United States, Canada, Mexico, and other countries are in flux, presenting significant risks of both higher prices and slower growth. Understanding the interests and intentions behind the U.S. trade push is crucial for framing the potential impact on lumber, housing, interest rates, the dollar, equity markets, and more. Join top-ranked economist Jason Schenker for this exclusive member briefing and discussion about the risks, challenges, and opportunities following the Realpolitik application of U.S. trade and tariff policies. Bloomberg News has ranked Jason the #1 forecaster in the world in 27 different financial and economic categories since 2011. A bestselling author and professional speaker, Jason advises industry groups, private and public companies, and institutional investors with his award-winning research, executive briefings, and high-value board presentations. His latest book is Cold War Two: Navigating a New Era of Uncertainty for the Economy, Finance, Energy, Technology, Trade, and Supply Chain. Jason is an advisor to the U.S. State Department, an Adjunct Fellow at the Center for Strategic and International Studies, and adjunct faculty for the Joint Special Operations University at U.S. Special Operations Command. He frequently appears on Bloomberg Television, CNBC, BNN, CNN, and the BBC. Speaker: Jason Schenker, Top-ranked Economist, Leading Futurist, Bestselling Author, President of Prestige Economics and Chairman of The Futurist Institute

    Trade and tariff policies between the United States, Canada, Mexico, and other countries are in flux, presenting significant risks of both higher prices and slower growth. Understanding the interests and intentions behind the U.S. trade push is crucial for framing the potential impact on lumber, housing, interest rates, the dollar, equity markets, and more. Join top-ranked economist Jason Schenker for this exclusive member briefing and discussion about the risks, challenges, and opportunities following the Realpolitik application of U.S. trade and tariff policies.

     

    Bloomberg News has ranked Jason the #1 forecaster in the world in 27 different financial and economic categories since 2011. A bestselling author and professional speaker, Jason advises industry groups, private and public companies, and institutional investors with his award-winning research, executive briefings, and high-value board presentations. His latest book is Cold War Two: Navigating a New Era of Uncertainty for the Economy, Finance, Energy, Technology, Trade, and Supply Chain. Jason is an advisor to the U.S. State Department, an Adjunct Fellow at the Center for Strategic and International Studies, and adjunct faculty for the Joint Special Operations University at U.S. Special Operations Command. He frequently appears on Bloomberg Television, CNBC, BNN, CNN, and the BBC.

     

    Speaker: Jason Schenker, Top-ranked Economist, Leading Futurist, Bestselling Author, President of Prestige Economics and Chairman of The Futurist Institute

    Jason Schenker

    Chairman

    The Futurist Institute

    Jason Schenker is a leading expert in economics, finance and technology. As president of Prestige Economics, he has delivered over 1,000 keynotes to organizations like central banks, the U.S. State Department and NATO. Schenker has authored 36 books, created 20 LinkedIn Learning courses and is ranked by Bloomberg as the #1 forecaster in 26 categories. He chairs Sasol’s Climate Change Advisory Panel and serves on the Texas Business Leadership Council. Recognized as a LinkedIn “Top Voice” in 2024, Schenker continues to influence global discussions in his field.

  • Stop Sleeping on LinkedIn—Boost Your Building Industry Business Now
    Contains 2 Component(s) Recorded On: 12/12/2024

    You may be active on Instagram and Facebook, but if you’re ignoring LinkedIn, you’re missing a huge opportunity. LinkedIn is where serious business happens. In this session, Stefanie Couch will show you how to strengthen your personal brand, optimize your profile, and connect with the right people to grow your agency. Don’t overlook LinkedIn—learn how it can be a game-changer for your business. Key Takeaways: 1. Harness the Power of Personal Branding: Build trust and authenticity in your industry through a strong LinkedIn presence. 2. Optimize Your LinkedIn Profile: Learn tips to make your profile stand out and attract valuable connections. 3. Connect, Engage, and Lead with Content: Discover strategies for growing your network and establishing yourself as an industry expert.

    You may be active on Instagram and Facebook, but if you’re ignoring LinkedIn, you’re missing a huge opportunity. LinkedIn is where serious business happens. In this session, Stefanie Couch will show you how to strengthen your personal brand, optimize your profile, and connect with the right people to grow your agency. Don’t overlook LinkedIn—learn how it can be a game-changer for your business.

    Key Takeaways:

    1. Harness the Power of Personal Branding: Build trust and authenticity in your industry through a strong LinkedIn presence.
    2. Optimize Your LinkedIn Profile: Learn tips to make your profile stand out and attract valuable connections.
    3. Connect, Engage, and Lead with Content: Discover strategies for growing your network and establishing yourself as an industry expert.

    Stefanie Couch

    Founder

    Build Women

    As the founder of Build Women and GRIT Innovations, she champions the advancement of women and the next generation in construction and drives the evolution of marketing and revenue strategies in this sector and beyond. 

    Stefanie's expertise extends beyond construction, offering profound insights into entrepreneurship, artificial intelligence (AI), social media, brand building, sales, and leadership. Her approach is energetic and relatable, leveraging her unique perspective to inspire and engage audiences across various domains.

  • Foundation of Forest Products (Bundle of 50)
    Contains 1 Component(s)

    Just like a well-constructed building starts with a strong foundation, The Foundation of Forest Products provides learners—whether new to the industry or seasoned professionals—with the essential knowledge that underpins what makes our industry great. This self-paced online course takes participants on a journey from the forest to the shipment of finished goods, offering a comprehensive yet flexible exploration of the industry. Through interactive modules, learners stay engaged while gaining insights into the diverse aspects of forest products, from forestry and wood anatomy to manufacturing and logistics.

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    Introducing Foundation of Forest Products – Your On-Demand Guide to Forest Products Essentials

    NAWLA is excited to launch Foundation of Forest Products, a convenient, on-demand course designed to provide essential forest products knowledge anytime, anywhere. Perfect for new employees, industry newcomers, or those looking to expand their understanding, Foundation of Forest Products features seven concise less than 20-minute modules, adapted from our flagship in-person Wood Basics Course. Each module includes key takeaways and assessments, giving you the flexibility to learn at your own pace.

    Expand your knowledge with Foundation of Forest Products —get started today and take the first step toward mastering the forest products industry!

    Modules Overview: 

    The Forest: Forestry and Harvesting: Explore the fundamentals of forestry, including forest management practices and the different types of forests that contribute to wood production. 
    Wood Basics and Anatomy: Delve into the structure and composition of trees, understanding how growth patterns, water content, and strength factors influence wood characteristics. 
    Lumber Manufacturing: Learn the step-by-step process of turning logs into lumber, from debarking through to packing and shipping. 
    Lumber Grading: Discover the different grades of lumber and plywood, and understand how wood defects and quality control play a role in the final product. 
    Engineered Wood Products (EWP): Examine the manufacturing processes and applications of engineered wood products, such as plywood, OSB, and I-joists, and how they enhance construction. 
    Treated Wood: Understand the wood treatment processes that protect products from decay and insects, focusing on sustainability and long-term durability. 
    Logistics and Transportation: Gain valuable insights into the logistics of shipping wood products, including the modes of transportation, packaging requirements, and innovations in the field.

  • Foundation of Forest Products (Bundle of 20)
    Contains 1 Component(s)

    Just like a well-constructed building starts with a strong foundation, The Foundation of Forest Products provides learners—whether new to the industry or seasoned professionals—with the essential knowledge that underpins what makes our industry great. This self-paced online course takes participants on a journey from the forest to the shipment of finished goods, offering a comprehensive yet flexible exploration of the industry. Through interactive modules, learners stay engaged while gaining insights into the diverse aspects of forest products, from forestry and wood anatomy to manufacturing and logistics.

    image



    Introducing Foundation of Forest Products – Your On-Demand Guide to Forest Products Essentials

    NAWLA is excited to launch Foundation of Forest Products, a convenient, on-demand course designed to provide essential forest products knowledge anytime, anywhere. Perfect for new employees, industry newcomers, or those looking to expand their understanding, Foundation of Forest Products features seven concise less than 20-minute modules, adapted from our flagship in-person Wood Basics Course. Each module includes key takeaways and assessments, giving you the flexibility to learn at your own pace.

    Expand your knowledge with Foundation of Forest Products —get started today and take the first step toward mastering the forest products industry!

    Modules Overview: 

    The Forest: Forestry and Harvesting: Explore the fundamentals of forestry, including forest management practices and the different types of forests that contribute to wood production. 
    Wood Basics and Anatomy: Delve into the structure and composition of trees, understanding how growth patterns, water content, and strength factors influence wood characteristics. 
    Lumber Manufacturing: Learn the step-by-step process of turning logs into lumber, from debarking through to packing and shipping. 
    Lumber Grading: Discover the different grades of lumber and plywood, and understand how wood defects and quality control play a role in the final product. 
    Engineered Wood Products (EWP): Examine the manufacturing processes and applications of engineered wood products, such as plywood, OSB, and I-joists, and how they enhance construction. 
    Treated Wood: Understand the wood treatment processes that protect products from decay and insects, focusing on sustainability and long-term durability. 
    Logistics and Transportation: Gain valuable insights into the logistics of shipping wood products, including the modes of transportation, packaging requirements, and innovations in the field.

  • Foundation of Forest Products (Bundle of 10)
    Contains 1 Component(s)

    Just like a well-constructed building starts with a strong foundation, The Foundation of Forest Products provides learners—whether new to the industry or seasoned professionals—with the essential knowledge that underpins what makes our industry great. This self-paced online course takes participants on a journey from the forest to the shipment of finished goods, offering a comprehensive yet flexible exploration of the industry. Through interactive modules, learners stay engaged while gaining insights into the diverse aspects of forest products, from forestry and wood anatomy to manufacturing and logistics.

    image



    Introducing Foundation of Forest Products – Your On-Demand Guide to Forest Products Essentials

    NAWLA is excited to launch Foundation of Forest Products, a convenient, on-demand course designed to provide essential forest products knowledge anytime, anywhere. Perfect for new employees, industry newcomers, or those looking to expand their understanding, Foundation of Forest Products features seven concise less than 20-minute modules, adapted from our flagship in-person Wood Basics Course. Each module includes key takeaways and assessments, giving you the flexibility to learn at your own pace.

    Expand your knowledge with Foundation of Forest Products —get started today and take the first step toward mastering the forest products industry!

    Modules Overview: 

    The Forest: Forestry and Harvesting: Explore the fundamentals of forestry, including forest management practices and the different types of forests that contribute to wood production. 
    Wood Basics and Anatomy: Delve into the structure and composition of trees, understanding how growth patterns, water content, and strength factors influence wood characteristics. 
    Lumber Manufacturing: Learn the step-by-step process of turning logs into lumber, from debarking through to packing and shipping. 
    Lumber Grading: Discover the different grades of lumber and plywood, and understand how wood defects and quality control play a role in the final product. 
    Engineered Wood Products (EWP): Examine the manufacturing processes and applications of engineered wood products, such as plywood, OSB, and I-joists, and how they enhance construction. 
    Treated Wood: Understand the wood treatment processes that protect products from decay and insects, focusing on sustainability and long-term durability. 
    Logistics and Transportation: Gain valuable insights into the logistics of shipping wood products, including the modes of transportation, packaging requirements, and innovations in the field.

  • Foundation of Forest Products (Bundle of 5)
    Contains 1 Component(s)

    Just like a well-constructed building starts with a strong foundation, The Foundation of Forest Products provides learners—whether new to the industry or seasoned professionals—with the essential knowledge that underpins what makes our industry great. This self-paced online course takes participants on a journey from the forest to the shipment of finished goods, offering a comprehensive yet flexible exploration of the industry. Through interactive modules, learners stay engaged while gaining insights into the diverse aspects of forest products, from forestry and wood anatomy to manufacturing and logistics.

    image



    Introducing Foundation of Forest Products – Your On-Demand Guide to Forest Products Essentials

    NAWLA is excited to launch Foundation of Forest Products, a convenient, on-demand course designed to provide essential forest products knowledge anytime, anywhere. Perfect for new employees, industry newcomers, or those looking to expand their understanding, Foundation of Forest Products features seven concise less than 20-minute modules, adapted from our flagship in-person Wood Basics Course. Each module includes key takeaways and assessments, giving you the flexibility to learn at your own pace.

    Expand your knowledge with Foundation of Forest Products —get started today and take the first step toward mastering the forest products industry!

    Modules Overview: 

    The Forest: Forestry and Harvesting: Explore the fundamentals of forestry, including forest management practices and the different types of forests that contribute to wood production. 
    Wood Basics and Anatomy: Delve into the structure and composition of trees, understanding how growth patterns, water content, and strength factors influence wood characteristics. 
    Lumber Manufacturing: Learn the step-by-step process of turning logs into lumber, from debarking through to packing and shipping. 
    Lumber Grading: Discover the different grades of lumber and plywood, and understand how wood defects and quality control play a role in the final product. 
    Engineered Wood Products (EWP): Examine the manufacturing processes and applications of engineered wood products, such as plywood, OSB, and I-joists, and how they enhance construction. 
    Treated Wood: Understand the wood treatment processes that protect products from decay and insects, focusing on sustainability and long-term durability. 
    Logistics and Transportation: Gain valuable insights into the logistics of shipping wood products, including the modes of transportation, packaging requirements, and innovations in the field.

  • Foundation of Forest Products
    Contains 5 Component(s)

    Just like a well-constructed building starts with a strong foundation, The Foundation of Forest Products provides learners—whether new to the industry or seasoned professionals—with the essential knowledge that underpins what makes our industry great. This self-paced online course takes participants on a journey from the forest to the shipment of finished goods, offering a comprehensive yet flexible exploration of the industry. Through interactive modules, learners stay engaged while gaining insights into the diverse aspects of forest products, from forestry and wood anatomy to manufacturing and logistics.

    image



    Introducing Foundation of Forest Products – Your On-Demand Guide to Forest Products Essentials

    NAWLA is excited to launch Foundation of Forest Products, a convenient, on-demand course designed to provide essential forest products knowledge anytime, anywhere. Perfect for new employees, industry newcomers, or those looking to expand their understanding, Foundation of Forest Products features seven concise less than 20-minute modules, adapted from our flagship in-person Wood Basics Course. Each module includes key takeaways and assessments, giving you the flexibility to learn at your own pace.

    Expand your knowledge with Foundation of Forest Products —get started today and take the first step toward mastering the forest products industry!

    Modules Overview: 

    The Forest: Forestry and Harvesting: Explore the fundamentals of forestry, including forest management practices and the different types of forests that contribute to wood production. 
    Wood Basics and Anatomy: Delve into the structure and composition of trees, understanding how growth patterns, water content, and strength factors influence wood characteristics. 
    Lumber Manufacturing: Learn the step-by-step process of turning logs into lumber, from debarking through to packing and shipping. 
    Lumber Grading: Discover the different grades of lumber and plywood, and understand how wood defects and quality control play a role in the final product. 
    Engineered Wood Products (EWP): Examine the manufacturing processes and applications of engineered wood products, such as plywood, OSB, and I-joists, and how they enhance construction. 
    Treated Wood: Understand the wood treatment processes that protect products from decay and insects, focusing on sustainability and long-term durability. 
    Transportation & Logistics: Gain valuable insights into the logistics of shipping wood products, including the modes of transportation, packaging requirements, and innovations in the field.

    David Jones, Ph.D.

    Director of Treated Wood and Laboratories

    Timber Products Inspection

    David Jones is currently the Director of Treated Wood and Laboratories with Timber Products Inspection. He holds a Doctor of Philosophy in Forest Resources/Wood Science from the University of Georgia, a Master of Science in Forestry from Stephen F. Austin State University, and a Bachelor’s degree in Forest resource Management from Clemson University. Previously he has worked as an auditor of forest products manufacturing both domestically and abroad, and was an Associate Professor and Extension Specialist at Mississippi State University. David resides in his family home in Hampton, Georgia.

    Jay Hilsenbeck

    Director of Product Management and Marketing

    Arxada

    Jay Hilsenbeck has been in the wood protection industry since 2006.  He has been a member of AWPA since 2010 and since then has served on a number of Preservative and Treatment Committees, joined the Executive Committee in 2021 and served as AWPA’s 2024-2025 President.  Born and raised in Denver, Colorado, he moved to Pittsburgh, Pennsylvania to attend Carnegie Mellon University, graduating with a B.S. in Chemistry and an M.S. in Polymer Science.  Jay moved to north Jersey to work for a specialty chemicals company supplying ingredients to the personal care and pharmaceutical industry.  He joined the wood protection industry after moving to Atlanta, Georgia to accept a position as Senior Research Chemist for Arch Wood Protection (now Arxada), and today is the Director of Global Product Management and North America Marketing for Arxada’s Wood Protection business.  In addition to his responsibilities at AWPA, Jay has been active in numerous industry organizations including RTA, ASTM, WDMA, CWPA, and CSA

    KayCee Hallstrom

    Vice President

    Zip-O-Log Mills, Inc.

    KayCee started her career with Zip-O-Log Mills, Inc. in 2012. From 2012-2015 KayCee worked in the Planer facility all positions, Log Yard all positions, Trucking – threw straps, shadowed all Supervisors and all operators to either observe or do their jobs. Administrative/Financial – all positions - AP, AR, Log Accounting, Financial Statements, all reports. First NAWLA Event was the Wood Basics 2012 in Corvallis, OR and first Trader’s Market was 2012. Became part of the NAWLA 10 Group GenNext 1 in 2013. Also attended the NAWLA Executive Management Institute (EMI) course in 2015.  Learned to grade from the PLIB (Pacific Lumber Inspection Bureau) and got certified.

     

    2015-2021 KayCee worked mostly at the custom glulam facility from floor plans, getting certified with the APA to begin production in June 2016. Responsibilities were Sales, Production and Logistics/Shipping, and Operations. I joined the NAWLA Scholarship Committee in 2019-2022 and became Head Chair of the Education Committee in 2022.

      June 2021 – present – Became a co-owner as the Vice President along with my father Karl Hallstrom as President and my sister KelCee Hallstrom as the Secretary/Treasurer and oversee operations of all facilities.

    Lon J. Sibert

    President

    Renewable Resource Associates, Inc.

    Lon J. Sibert is the founder and president of Renewable Resource Associates, Inc. (RRA), established in 1995. With over 48 years of experience as of 2022, Lon is a respected figure in the lumber industry. He holds a B.S. in Forest Management from Humboldt State College and is accredited by the American Lumber Standard Committee (ALSC). RRA provides comprehensive grading, inspection, and certification services, with expertise spanning North American species and international lumber markets in Europe, South America, and beyond. Throughout his career, Lon has been a key player in ensuring the quality and integrity of lumber products. He previously managed and served as Vice-President of the Lumber Division at Timber Products Inspection for 18 years, helping to restore and maintain its ALSC accreditation. He is also a voting member of the ALSC and serves on the ASTM Technical Committee D-07 for wood.

    Terry Haddix

    Operations Manager

    Patrick Lumber Company

    Terry Haddix took on the role of Operations Manager at Patrick Lumber Company in 2021.  She has nearly 30 years of diverse industry experience in wholesale and remanufacturing.  In her current position, she is responsible for creating, refining, and documenting processes, training, on-boarding, IT and special projects. Her previous position at PLC was in Business Administration, where her primary objective was to manage all aspects of her Trader's business, allowing them the freedom and flexibility to focus solely on buying and selling lumber.

    Tyler Freres

    Vice President of Sales

    Freres Lumber Co.

    Tyler Freres is the Vice President of Sales for Freres Lumber Co., Inc. He has worked directly in plywood manufacturing since 2004. Tyler is responsible for selling and sourcing all veneer for Freres veneer and plywood operations. As an executive team member, he takes an active role in determining the long-term direction of the company. 

    Tyler attended Southern Methodist University (SMU), in Dallas, Texas, where he earned a B.A. in English Literature and a B.B.A. in Business Administration with Finance minor. After graduation from SMU, Tyler attended Oregon State University College of Forestry. In 2016, Tyler conceived of and the company later created Freres’s Mass Plywood Panel (MPP). Tyler’s passion for the future of veneer is evident. “I believe that the veneer and panel industry has the greatest potential of transforming and producing innovative wood products to create the greatest structures at the lowest cost with the least environmental impact.” 

  • Industrial Applications for Wood Products
    Contains 2 Component(s)

    Explore the industrial wood products business and various opportunities outside your traditional residential and commercial construction business.

    Explore the industrial wood products business and various opportunities outside your traditional residential and commercial construction business.

  • Building Components – Driving Modern Construction Evolution With Truss & Wall Components
    Contains 2 Component(s)

    Join us for an insightful webinar exploring the dynamic world of building components driving modern construction's evolution. These essential elements are reshaping structural integrity, efficiency, and aesthetics globally. We'll delve into popular products across diverse geographic markets, analyzing unique regional demands and preferences. Learn invaluable forecasts into the future, highlighting emerging trends and technological advancements. Whether you're a seasoned professional or a newcomer, this webinar is your gateway to unlocking the future of building innovation in a competitive landscape.

    Join us for an insightful webinar exploring the dynamic world of building components driving modern construction's evolution. These essential elements are reshaping structural integrity, efficiency, and aesthetics globally. We'll delve into popular products across diverse geographic markets, analyzing unique regional demands and preferences. Learn invaluable forecasts into the future, highlighting emerging trends and technological advancements. Whether you're a seasoned professional or a newcomer, this webinar is your gateway to unlocking the future of building innovation in a competitive landscape.

  • Builder on the Roof: A Structural Story of PDX
    Contains 2 Component(s)

    Embark on a captivating journey through the structural heart of the Portland Airport Concourse B project, with a spotlight on its remarkable roofing component crafted from locally sourced timber.

    Presenters: John Redfield, Operations Manager at Zip-O-Laminators; Clement Kneisler, Production Scheduler at Zip-O-Laminators; Austin Basl, Structural Engineer/Project Manager at Freres Engineered Wood

    Embark on a captivating journey through the structural heart of the Portland Airport Concourse B project, with a spotlight on its remarkable roofing component crafted from locally sourced timber. This webinar offers a firsthand account from members of the Zip-O Log Mills and Freres teams of the camaraderie and collaboration that fueled the project's success, showcasing the power of teamwork in overcoming challenges and delivering excellence.

    Delve into the intricacies of the project's challenges and lessons learned, from the decision to work directly with suppliers to the intricacies of using a lesser-known product. Gain insights into the risks and rewards of direct engagement, the importance of customer education on product variances, and the strategic management of fabrication bottlenecks. Through compelling anecdotes and practical takeaways, discover how this pioneering project navigated complexities to redefine airport construction paradigms.