Environmental vs. Execution: Understanding Competitive Pressures in the Lumber Industry

Recorded On: 06/12/2025

This discussion will analyze the balance between environmental factors (regulations, mortgage rates, and local demographics) and execution factors (supply chain efficiency, operational strategy, and market positioning) in maintaining a competitive advantage in the lumber and forest products sector.

Speaker: Michael Swanson Ph.D. Senior Vice President Agricultural Economist and Consultant, Wells Fargo & Company.

Michael Swanson

Senior Vice President, Agricultural Economist and Consultant

Wells Fargo & Company

Michael Swanson is an agricultural economist and consultant for Wells Fargo, the largest commercial agricultural lender in the United States since 1997. Based in Minneapolis, his responsibilities include analyzing the impact of energy on agriculture and strategic analysis for key agricultural commodities and livestock sectors.  His focus includes the systems analysis of consumer food demand and its linkage to agribusiness.  Additionally, he helps develop credit and risk strategies for Wells Fargo’s customers and performs macroeconomic and international analysis on agricultural production and agribusiness.

 

Michael joined Wells Fargo in 2000 as a senior economist.

 

Prior to working at Wells Fargo, he worked for four years at Land O' Lakes, a large national dairy cooperative based in Minnesota.  Before working in the dairy processing business, Michael lived in South America for four years working for Cargill.  His first position was with the Burlington Northern Santa Fe railroad as transportation systems analyst.

 

 

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Environmental vs. Execution: Understanding Competitive Pressures in the Lumber Industry Recording
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