Why You Need to Look Twice at Housing Numbers

Differences in housing types, home sizes, location, and construction techniques mean that one housing start isn’t the same as another. The same goes with lumber production; how much mills sell and where they sell it varies from year to year. (Witness Canada’s revived effort to do more business in Asia.) Here’s why it’s important to understand these differences to make certain you’re reading the housing numbers properly. They could be crucial to producing and buying wisely.

Craig Webb

President

Webb Analytics LLC

Craig Webb is a nationally recognized expert in the lumber and building materials industry, known for his deep insights into dealer and distributor operations across the U.S. As President of Webb Analytics, he provides strategic consulting, custom research and industry analysis to help manufacturers, distributors and investors navigate market trends and challenges. With a journalism degree from Indiana University and decades of editorial leadership—including 12 years as editor-in-chief of ProSales magazine—Webb has built a reputation as a trusted voice through his writing, speaking engagements and creation of the ProSales 100 Conference. His career spans inﬂuential roles at The Wall Street Journal, McGraw-Hill, American Banker and UPI and he’s visited dealers in 49 states and multiple countries to stay closely connected to the industry’s pulse.

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Why You Need to Look Twice at Housing Numbers (Video)

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Open to view video. Differences in housing types, home sizes, location, and construction techniques mean that one housing start isn’t the same as another. The same goes with lumber production; how much mills sell and where they sell it varies from year to year. (Witness Canada’s revived effort to do more business in Asia.) Here’s why it’s important to understand these differences to make certain you’re reading the housing numbers properly. They could be crucial to producing and buying wisely.