NAWLA Virtual Roundtable: Responding to Rising Costs: Navigating Tariffs, Freight, and Customer Expectations
Includes a Live Web Event on 12/16/2026 at 1:00 PM (CST)
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In an environment where tariffs, freight costs, and other market factors can quickly impact pricing, lumber professionals must balance profitability with strong customer relationships. This roundtable will explore how companies are responding to unexpected cost increases, communicating pricing changes, managing customer expectations, and adapting internal strategies. Through peer discussion, participants will share practical approaches for navigating market uncertainty while maintaining trust and delivering value to customers
Ryan Chitwood
Sales Manager
QP Timber US
Bobbie O' Kane
President and CEO
Capital Forest Products
Bobbie O’Kane is President and CEO of Capital Forest Products, a 100%employee-owned building materials company serving customers throughout theUnited States. With a background spanning finance, operations, strategy, andsales leadership, he previously served as the company’s CFO and COO beforebecoming CEO in 2025. Bobbie is a CPA and holds both an MBA and a Master ofScience in Finance from Johns Hopkins University’s Carey Business School. Hecombines financial rigor with hands-on operating experience, Bobbie worksclosely with employees, suppliers, and customers to strengthen performance,develop future leaders, and build long-term value for Capital Forest Productsand its employee-owners.
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