Lumber Foundations Essentials

Everything your new team member needs to get up to speed—fast. This practical learning path builds essential lumber knowledge, from products and industry terminology to real-world applications and calculations, so new hires can contribute with confidence across sales, purchasing, operations, and customer-facing roles from day one.


Key Outcomes:

  • Understand lumber industry fundamentals
  • Learn product terminology and market language
  • Develop practical lumber math skills
  • Build confidence in day-to-day business conversations
  • Contains 5 Component(s)

    Just like a well-constructed building starts with a strong foundation, The Foundation of Forest Products provides learners—whether new to the industry or seasoned professionals—with the essential knowledge that underpins what makes our industry great. This self-paced online course takes participants on a journey from the forest to the shipment of finished goods, offering a comprehensive yet flexible exploration of the industry. Through interactive modules, learners stay engaged while gaining insights into the diverse aspects of forest products, from forestry and wood anatomy to manufacturing and logistics.

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    Introducing Foundation of Forest Products – Your On-Demand Guide to Forest Products Essentials

    NAWLA is excited to launch Foundation of Forest Products, a convenient, on-demand course designed to provide essential forest products knowledge anytime, anywhere. Perfect for new employees, industry newcomers, or those looking to expand their understanding, Foundation of Forest Products features seven concise less than 20-minute modules, adapted from our flagship in-person Wood Basics Course. Each module includes key takeaways and assessments, giving you the flexibility to learn at your own pace.

    Expand your knowledge with Foundation of Forest Products —get started today and take the first step toward mastering the forest products industry!

    Modules Overview: 

    The Forest: Forestry and Harvesting: Explore the fundamentals of forestry, including forest management practices and the different types of forests that contribute to wood production. 
    Wood Basics and Anatomy: Delve into the structure and composition of trees, understanding how growth patterns, water content, and strength factors influence wood characteristics. 
    Lumber Manufacturing: Learn the step-by-step process of turning logs into lumber, from debarking through to packing and shipping. 
    Lumber Grading: Discover the different grades of lumber and plywood, and understand how wood defects and quality control play a role in the final product. 
    Engineered Wood Products (EWP): Examine the manufacturing processes and applications of engineered wood products, such as plywood, OSB, and I-joists, and how they enhance construction. 
    Treated Wood: Understand the wood treatment processes that protect products from decay and insects, focusing on sustainability and long-term durability. 
    Transportation & Logistics: Gain valuable insights into the logistics of shipping wood products, including the modes of transportation, packaging requirements, and innovations in the field.
    David Jones, Ph.D.

    David Jones, Ph.D.

    Director of Treated Wood and Laboratories

    Timber Products Inspection

    David Jones is currently the Director of Treated Wood and Laboratories with Timber Products Inspection. He holds a Doctor of Philosophy in Forest Resources/Wood Science from the University of Georgia, a Master of Science in Forestry from Stephen F. Austin State University, and a Bachelor’s degree in Forest resource Management from Clemson University. Previously he has worked as an auditor of forest products manufacturing both domestically and abroad, and was an Associate Professor and Extension Specialist at Mississippi State University. David resides in his family home in Hampton, Georgia.

    Jay Hilsenbeck

    Jay Hilsenbeck

    Director of Product Management and Marketing

    Arxada

    Jay Hilsenbeck has been in the wood protection industry since 2006.  He has been a member of AWPA since 2010 and since then has served on a number of Preservative and Treatment Committees, joined the Executive Committee in 2021 and served as AWPA’s 2024-2025 President.  Born and raised in Denver, Colorado, he moved to Pittsburgh, Pennsylvania to attend Carnegie Mellon University, graduating with a B.S. in Chemistry and an M.S. in Polymer Science.  Jay moved to north Jersey to work for a specialty chemicals company supplying ingredients to the personal care and pharmaceutical industry.  He joined the wood protection industry after moving to Atlanta, Georgia to accept a position as Senior Research Chemist for Arch Wood Protection (now Arxada), and today is the Director of Global Product Management and North America Marketing for Arxada’s Wood Protection business.  In addition to his responsibilities at AWPA, Jay has been active in numerous industry organizations including RTA, ASTM, WDMA, CWPA, and CSA

    KayCee Hallstrom

    KayCee Hallstrom

    Vice President

    Zip-O-Log Mills, Inc.

    KayCee started her career with Zip-O-Log Mills, Inc. in 2012. From 2012-2015 KayCee worked in the Planer facility all positions, Log Yard all positions, Trucking – threw straps, shadowed all Supervisors and all operators to either observe or do their jobs. Administrative/Financial – all positions - AP, AR, Log Accounting, Financial Statements, all reports. First NAWLA Event was the Wood Basics 2012 in Corvallis, OR and first Trader’s Market was 2012. Became part of the NAWLA 10 Group GenNext 1 in 2013. Also attended the NAWLA Executive Management Institute (EMI) course in 2015.  Learned to grade from the PLIB (Pacific Lumber Inspection Bureau) and got certified.

     

    2015-2021 KayCee worked mostly at the custom glulam facility from floor plans, getting certified with the APA to begin production in June 2016. Responsibilities were Sales, Production and Logistics/Shipping, and Operations. I joined the NAWLA Scholarship Committee in 2019-2022 and became Head Chair of the Education Committee in 2022.

      June 2021 – present – Became a co-owner as the Vice President along with my father Karl Hallstrom as President and my sister KelCee Hallstrom as the Secretary/Treasurer and oversee operations of all facilities.

    Lon J. Sibert

    Lon J. Sibert

    President

    Renewable Resource Associates, Inc.

    Lon J. Sibert is the founder and president of Renewable Resource Associates, Inc. (RRA), established in 1995. With over 48 years of experience as of 2022, Lon is a respected figure in the lumber industry. He holds a B.S. in Forest Management from Humboldt State College and is accredited by the American Lumber Standard Committee (ALSC). RRA provides comprehensive grading, inspection, and certification services, with expertise spanning North American species and international lumber markets in Europe, South America, and beyond. Throughout his career, Lon has been a key player in ensuring the quality and integrity of lumber products. He previously managed and served as Vice-President of the Lumber Division at Timber Products Inspection for 18 years, helping to restore and maintain its ALSC accreditation. He is also a voting member of the ALSC and serves on the ASTM Technical Committee D-07 for wood.

    Terry Haddix

    Terry Haddix

    Operations Manager

    Patrick Lumber Company

    Terry Haddix took on the role of Operations Manager at Patrick Lumber Company in 2021.  She has nearly 30 years of diverse industry experience in wholesale and remanufacturing.  In her current position, she is responsible for creating, refining, and documenting processes, training, on-boarding, IT and special projects. Her previous position at PLC was in Business Administration, where her primary objective was to manage all aspects of her Trader's business, allowing them the freedom and flexibility to focus solely on buying and selling lumber.

    Tyler Freres

    Tyler Freres

    Vice President of Sales

    Freres Lumber Co.

    Tyler Freres is the Vice President of Sales for Freres Lumber Co., Inc. He has worked directly in plywood manufacturing since 2004. Tyler is responsible for selling and sourcing all veneer for Freres veneer and plywood operations. As an executive team member, he takes an active role in determining the long-term direction of the company. 

    Tyler attended Southern Methodist University (SMU), in Dallas, Texas, where he earned a B.A. in English Literature and a B.B.A. in Business Administration with Finance minor. After graduation from SMU, Tyler attended Oregon State University College of Forestry. In 2016, Tyler conceived of and the company later created Freres’s Mass Plywood Panel (MPP). Tyler’s passion for the future of veneer is evident. “I believe that the veneer and panel industry has the greatest potential of transforming and producing innovative wood products to create the greatest structures at the lowest cost with the least environmental impact.” 

  • Contains 2 Component(s)

    Explore the industrial wood products business and various opportunities outside your traditional residential and commercial construction business.

    Explore the industrial wood products business and various opportunities outside your traditional residential and commercial construction business.

  • Contains 5 Component(s)

    Whether you are new to lumber wholesaling, looking to sharpen essential skills needed for the role, or don’t understand how board feet and freight costs impact the bottom line of your lumber orders, then this course is going to help you understand the importance of lumber math. Through a series of real world lumber orders, we’ll walk you through how freight, mill and company pricing all impacts the final price to your customer. Its essential to provide the best and most accurate pricing to your customers. This course will help you walk through the steps of creating that final price. Every wholesaler needs to understand the basics of lumber math to do their job and do their job well. This course’s purpose is to teach you those basics, practice them through a few real world orders and give you the tools and knowledge necessary to complete this on your own.

    Description

    The NAWLA Lumber Math Course equips learners with the essential skills to confidently handle measurements, conversions, and calculations that drive success in the lumber industry. Rather than theory alone, this course immerses participants in a series of realistic case studies and simulated orders.

    As learners progress, they’ll work hands-on with multiple lumber species and dimensions, mastering board foot calculations, differentiating between nominal, actual, and metric sizes, converting units, and accurately estimating freight costs.

    By the end of the course, participants won’t just understand the math—they’ll have the practical experience to approach complex orders like seasoned professionals, improving accuracy, efficiency, and profitability.

    Learning Objectives

    By the end of this course, you will be able

    • Calculate lumber orders and measurements into board feet.
    • Generate freight costs based on lumber orders and lumber volume.
    • Produce an accurate price per piece cost for a customer.
    • Demonstrate the differences between nominal, actual and metric lumber measurements. 
    Course Outline 
    What the Course Covers
    1. Understanding Lumber Measurements

    Participants learn the essential measurement systems used throughout the industry, including:

    • Board Foot & Cubic Meter
    • Square Foot & Square Meter
    • Lineal Feet & Lineal Meter
    2. Calculating Lumber Measurements

    Learners practice step‑by‑step techniques for getting measurements right every time. Topics include:

    • Board foot calculation methods
    • Common formulas used in lumber trading
    • Realistic practice examples with multiple species and dimensions
    3. Lumber Math in Logistics

    The course shows how calculations influence shipping, freight, and bottom line.

    Key concepts include:

    • Estimating truck and container loading capacities
    • Converting board feet to cubic volume
    • Using volume to inform freight decisions
    4. Pricing & Quotation Skills

    Participants work through the complete pricing process from mill to customer, learning how to:

    • Convert between unit pricing structures
    • Apply freight costs accurately
    • Generate final per‑piece and per‑order customer pricing
    5. Real‑World Scenarios & Case Studies

    Learners apply everything they've learned by working through multiple simulated orders designed to mimic real trading challenges.

    Example scenario: A customer requests an order. Learners calculate the cubic volume, assess load capacity, and determine whether the order fits transportation. If not, they propose an alternative order.

    Additional scenarios focus on order sizing, freight impact, conversion differences (nominal vs. actual vs. metric), and margin protection.

    6. Course Wrap‑Up & Resources

    The course concludes with:

    • A full concept review
    • A knowledge check to confirm retention
    • Supplemental tools (such as calculators and reference charts) to take back to the job
    Who should enroll?

    This course is designed for lumber wholesalers at any stage of their career, sales reps, and anyone involved in pricing or managing lumber orders. If you're stepping into the industry or feel unsure about board feet calculations, freight costs, or how mill pricing affects your margins, this course is for you!

    Why this course matters?

    Lumber math is the foundation of successful wholesale trading. Understanding how to calculate board footage, factor in freight costs, and apply mill pricing directly impacts your bottom line. Without accurate math, you risk underpricing orders or losing margin. This course equips you with the essential skills to confidently price lumber, ensuring you deliver precise quotes and maintain profitability with every customer interaction.

    Ben Jerkins

    Ben Jerkins

    Capital Forest

    Ben Jerkins is a dedicated Lumber Trader with Capital Forest Products, based in Atlanta, GA, serving the South and Southeast regions. He joined Capital Forest seven years ago as a Sales Representative for James Hardie Building Products, where he introduced cement fiber siding and trim to the Shed Building industry. During the pandemic, Ben transitioned to his current role, where his passion for the wood industry has only grown.

    Ben holds a B.S. in General Chemistry and Mathematics from the University of North Alabama. Outside of work, he’s a passionate musician with over 40 years of experience, sharing his love for music with his children. Family is at the heart of Ben’s life, and he finds joy in cooking and creating delicious dishes.

    Thomas Mende

    Thomas Mende

    President & CEO

    Binderholz Timber

    Thomas Mende is the President and CEO of Binderholz Timber and joined the company in 2019. With extensive experience in the wood products industry, Thomas has worked with leading companies such as Klausner Trading USA and New South Companies. He also serves on the Board of Directors for NAWLA. 

  • Contains 1 Component(s)

    Free for Members. Stop guessing your order sizes and add the NAWLA Lumber Calculator to your dashboard for fast, reliable calculations.