Five Fundamentals That Will Determine Tomorrow’s Lumber Prices
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A restaurant might offer a Soup du Jour every day, but what goes into it changes constantly based on the quantity and quality of the ingredients. It’s the same with lumber pricing: How much higher or lower the price goes depends on what’s happening with key fundamental ingredients. Which will influence the direction of lumber prices over the coming months? In this special report, NAWLA will report on what’s happening now, and is likely to happen in the future, with five issues that will play a key role in determining future lumber prices.
Craig Webb
President
Webb Analytics LLC
Craig Webb is a nationally recognized expert in the lumber and building materials industry, known for his deep insights into dealer and distributor operations across the U.S. As President of Webb Analytics, he provides strategic consulting, custom research and industry analysis to help manufacturers, distributors and investors navigate market trends and challenges. With a journalism degree from Indiana University and decades of editorial leadership—including 12 years as editor-in-chief of ProSales magazine—Webb has built a reputation as a trusted voice through his writing, speaking engagements and creation of the ProSales 100 Conference. His career spans influential roles at The Wall Street Journal, McGraw-Hill, American Banker and UPI and he’s visited dealers in 49 states and multiple countries to stay closely connected to the industry’s pulse.



