NAWLA Virtual Roundtable - Navigating Market Volatility and Customer Expectations

NAWLA Virtual Roundtable

Market conditions in the lumber and building materials industry are constantly shifting — and knowing how to communicate those changes clearly and confidently to customers is one of the most valuable skills a trader can develop. This interactive NAWLA Virtual Roundtable is designed for industry professionals who want to sharpen how they navigate pricing conversations, respond to supply disruptions, and maintain strong customer relationships even in uncertain markets.

Led by a seasoned industry professional, this session will draw on real-world experience to explore how experienced traders communicate pricing changes, market shifts, and supply dynamics to customers. Participants will engage in guided discussion to share challenges, exchange strategies, and learn from peers navigating similar dynamics.

This is not a lecture — it's a practical, peer-driven conversation designed to help you walk away with tools and language you can put to use right away.

What you'll gain:

• Strategies for communicating pricing and market changes with clarity and confidence

• Insight into how experienced traders manage customer expectations during volatility

• Practical frameworks for maintaining trust when delivering difficult news

• Peer connection and shared learning in a low-pressure, conversational setting

Whether you're in sales, trading, inside sales, or a customer-facing role, this roundtable offers a valuable opportunity to learn, connect, and grow within the NAWLA community.