NAWLA Virtual Roundtable - Building a Customer Base: Practical Sales Strategies for Early-Career Professionals

NAWLA Virtual Roundtable

Building a Customer Base: Practical Sales Strategies for Early-Career Professionals

Breaking into sales in the lumber and building materials industry can feel overwhelming—especially when you’re new and still learning the landscape. This interactive NAWLA Virtual Roundtable is designed specifically for professionals with 0–2 years of industry experience who are looking to build confidence, relationships, and a strong foundation for long-term success.

Led by a seasoned industry professional, this session will begin with a short, real-world case example focused on securing new business and developing customer relationships early in your career. Participants will then engage in guided small-group discussions to share challenges, exchange ideas, and learn from peers facing similar experiences.

This is not a lecture or sales pitch—it’s a practical, supportive conversation designed to help you walk away with actionable insights you can apply immediately.

What you’ll gain:

• A realistic framework for building a customer base early in your career
• Insight into common challenges—and how others are navigating them
• Practical tips from an experienced industry mentor
• Peer connection and shared learning in a low-pressure setting

Whether you’re in sales, inside sales, operations, or a customer-facing role, this roundtable offers a valuable opportunity to learn, connect, and grow within the NAWLA community.