Explore the industrial wood products business and various opportunities outside your traditional residential and commercial construction business.

Presenter: Rob Jolles, President, Jolles Associates, Inc.

Often, objections are the result of mistakes made in selling and can be addressed in a proactive way by learning how to sell properly. It's amazing how far learning to create trust and urgency can get you when you want to reduce the frequency and potency of objections.

However, no matter how high your skill level in selling might be, objections are a natural part of the selling process, and that means it's necessary to learn tactics to address them in a reactive manner. When you have a better understanding of what is making your customer object, and techniques to address these situations, you will be less anxious about hearing these objections.

This workshop will explore:

• The Words: Authenticity is critical, and learning how to communicate that authenticity goes a long way to creating trust.
• The Techniques: You’ll not only learn a repeatable, predictable approach to handling all objections, you'll learn ten simple rules that will enhance those techniques.
• The Tune: Sometimes it's not just what you say, but how you say it, and we'll finish by identifying two techniques that will help make sure is believed.

You may be active on Instagram and Facebook, but if you’re ignoring LinkedIn, you’re missing a huge opportunity. LinkedIn is where serious business happens. In this session, Stefanie Couch will show you how to strengthen your personal brand, optimize your profile, and connect with the right people to grow your agency. Don’t overlook LinkedIn—learn how it can be a game-changer for your business.

Key Takeaways:

1. Harness the Power of Personal Branding: Build trust and authenticity in your industry through a strong LinkedIn presence.
2. Optimize Your LinkedIn Profile: Learn tips to make your profile stand out and attract valuable connections.
3. Connect, Engage, and Lead with Content: Discover strategies for growing your network and establishing yourself as an industry expert.

A restaurant might offer a Soup du Jour every day, but what goes into it changes constantly based on the quantity and quality of the ingredients. It’s the same with lumber pricing: How much higher or lower the price goes depends on what’s happening with key fundamental ingredients. Which will influence the direction of lumber prices over the coming months? In this special report, NAWLA will report on what’s happening now, and is likely to happen in the future, with five issues that will play a key role in determining future lumber prices.