This discussion will analyze the balance between environmental factors (regulations, mortgage rates, and local demographics) and execution factors (supply chain efficiency, operational strategy, and market positioning) in maintaining a competitive advantage in the lumber and forest products sector. Speaker: Michael Swanson Ph.D. Senior Vice President Agricultural Economist and Consultant, Wells Fargo & Company.

Just like a well-constructed building starts with a strong foundation, The Foundation of Forest Products provides learners—whether new to the industry or seasoned professionals—with the essential knowledge that underpins what makes our industry great. This self-paced online course takes participants on a journey from the forest to the shipment of finished goods, offering a comprehensive yet flexible exploration of the industry. Through interactive modules, learners stay engaged while gaining insights into the diverse aspects of forest products, from forestry and wood anatomy to manufacturing and logistics.

Explore the industrial wood products business and various opportunities outside your traditional residential and commercial construction business.

You may be active on Instagram and Facebook, but if you’re ignoring LinkedIn, you’re missing a huge opportunity. LinkedIn is where serious business happens. In this session, Stefanie Couch will show you how to strengthen your personal brand, optimize your profile, and connect with the right people to grow your agency. Don’t overlook LinkedIn—learn how it can be a game-changer for your business. Key Takeaways: 1. Harness the Power of Personal Branding: Build trust and authenticity in your industry through a strong LinkedIn presence. 2. Optimize Your LinkedIn Profile: Learn tips to make your profile stand out and attract valuable connections. 3. Connect, Engage, and Lead with Content: Discover strategies for growing your network and establishing yourself as an industry expert.